Heard on The StreetDecember 4, 2013

SFMOMA

The San Francisco Museum of Modern Art (SFMOMA) announced that when its expanded building opens to the public in 2016, they will allow free admission for everyone 18 and under. The new policy is predicted to attract as many as 30,000 additional visitors annually to the new museum. Designed to remove financial barriers to attendance for youth and families, the initiative deepens SFMOMA's commitment to inspiring more young people through vibrant art experiences, and is intended to encourage repeat visits by local youth. "San Francisco teens will benefit tremendously from the expanded opportunities now available at SFMOMA," said San Francisco Mayor Edwin M. Lee. "This initiative builds on the museum's already strong contribution to arts education programs in city schools. We are grateful to all who have made this increased access possible."

SFMOMA | artnexus