Much in keeping with her unique and original style, visual artist Marta Minujín decided to celebrate her 70th birthday marrying that which, se says, is her truest love: art itself. She was seen arriving at the Museo de Arte Latinoamericano de Buenos Aires (MALBA) wearing a wedding dress and an extravagant pair of dark glasses.
Guests, passers-by and cameras crowded the Museum esplanade to witness her arrival. She was escorted by a coterie of black-clad women made out in her image, sporting aviator glasses and blonde wigs.
Applause, streamers and songs were all pat of the performance. Queen-like and well engrossed in her role as the bride, Minujín waved at her public. After two turns around the block, she proceeded to the traditional bouquet toss.
Then, the influential Pop artist made her triumphant, nuptial and performative entrance. Inside the museum, she was greeted by a distorted Wedding March, music, drinks, projections with images of her youth, and cheeses presented in the shape of some of her iconic works, such as the Obelisco and the Partenón.
All of this was Silvia Braier's idea, as a fundraiser for the educational programs of the institution she presides, the Friends of MALBA Association. More than 250 people paid 100 Argentinean pesos to participate in this new collective work by Minujín.
"I hope that all brides in Argentina, before wedding their husbands, marry art", the artist said. Then she announced that next for her is "to live and die with art", a televised neon-light "suicide".