The new museum dedicated to Frida Kahlo in Quintana Roo, México, opened its doors to the public at the end of July with the goal of attracting national and international tourism visiting the Mexican Caribbean and enriching the cultural and artistic offer in the Riviera Maya. This new space located on Quinta Avenida—an avenue with a daily traffic flow of about 39,000 people—offers a contemporary alternative that relies on sensorial experiences, interactive screens, projections and other multimedia approaches to offer a window into the life and work of this important Mexican artist. The Fundación Frida Kahlo para la Cultura y las Artes invested nearly twenty million Mexican pesos (about USD 1,143,000.00) to revamp the building. Although it will be initially almost impossible to present original works because of the geographical location of the museum and as result of the local temperature and humidity conditions, the museum will offer original photographs and reproductions authorized by the Banco de Mexico Trust and the Fonoteca Nacional. The images are accompanied by technological resources. The museum welcomes the public into an immersive space that uses video mapping and sound holograms to chronologically narrate Frida Kahlo's childhood, also addressing the accident that forever changed her life. From there, visitors move to the "Nave of Dreams" exhibition hall, where they find the bed in which Kahlo began to paint. A third space contains a series of light boxes with reproductions of some of her works. Frida Kahlo's life with Diego Rivera is addressed in "The Elephant and the Dove" exhibition room. The museum also offers an exhibition room with four mannequins artistically intervened to represent the four defining stages in her life: one as a girl, another with a damaged leg as result of polio; one that alludes to her broken spine, and another that addresses her inability to have children. The nearly 55 minute walk through the exhibition culminates with an offering to Frida Kahlo. The museum opens seven days a week, from 9 am to 11 pm. The price of admission is US$15.00 for international tourists, while visitors from Quintana Roo and national tourists will receive a 50 and a 10 percent discount, respectively.