Returning to the same experiment conducted by a Spanish journalist in the previous edition of ARCO, a Colombian magazine asked three two-year-old children to create 3 paintings that would later be exhibited at the Art Cámara pavilion in ArtBo 2013.
The acrylic on canvas paintings did not exceeded 30 x 30 cm. each and were mounted as a horizontal triptych without generating any suspicion. They were exhibited for five hours while the journalist asked the visitors and art personalities present at the inauguration of the fair their opinion about the work.
Credited to Diego López, the Untitled triptych was also described as an Acrylic on canvas created in 2013. It was the subject of several opinions given by respondents. "... This book is a supremely emotional work ..." "... A highly intense emotional work. It must be from a young artist ..." "... relies on sharp colors, and a flooded brush ..." and someone even claimed to know the work of the artist and reiterated that this type of abstract and expressive painting "... is very enchanting... "
Although, according to one of the texts, the experiment "just aimed at evidencing how subjective and relative the business of art is," one would think that this experiment is missing some parts that are necessary to properly arrive at a more effective response that supports that premise.
The triptych was exhibited at Artecámara, an ArtBo space dedicated to young artists. This would suggest that if the show were only attended by people who know the art market, then the name Diego López would not be a reference and the work would be totally unknown to them.
This experiment was perhaps poorly formulated and did not actually "sought to evidence the subjective and relative nature of the business of art," but rather, to evidence how subjective and relative is the interpretation of each viewer when he/she is confronted with a piece exhibited in a cultural ambit, without taking into account each viewer's approach to art.