As part of the celebrations for the 25th anniversary of the Lélia Mordoch Gallery, the Vasarely Foundation of Jas de Bouffan, Aix-en-Provence, is presenting El Ojo fenómeno (L'OEil Phénomène) between June 18th and September 20th, 2015. This exhibition, devoted mainly to the Groupe de Recherche d'Art Visuel, GRAV (1960-1968), features thirty artworks from the collection amassed by Lélia Mordoch and her brother, José Mijan, and it is a tribute to Victor Vasarely. With historical and contemporary works by Horacio García Rossi, Julio Le Parc, François Morellet, Francisco Sobrino, Yvaral, Joël Stein, and Michel Paysant, the exhibition alludes to the continuity between these artists' investigations and Victor Vasarely's work as the initiator of optical art. "We are very excited to present the work of artists from three generations, in a play of scales that go from color and light boxes to the infinite and the imperceptible," said José Mijan about the project. The Lélia Mordoch gallery opened in the heart of Paris in 1989, at a time of effervescent invention in the visual arts. Its earliest exhibitions were devoted to gestural and informalist abstraction, as well as to sculpture, and brought forth—alongside geometry—the paradox between the visual character and the physical capacities of color in painting. Later, the project expanded to include works using new technologies. The first kinetic artist incorporated into the project was Horacio García Rossi with Color Gris Luz (Couleur Gris Lumière), in 1992. That same year, Lélia Mordoch participated for the first time in the Miami art fair. In 1998, in its Paris space, the gallery offered El GRAV después del GRAV (Le GRAV après le GRAV). In 2001, with the exhibition titled Los artistas del GRAV 1960- 2001 (Les artistes du GRAV), they were able to go beyond the group concept, underscoring their inventions in an evolutionary framework. Horacio García Rossi began with light boxes and moved on into other fields. This moved Lélia Mordoch to state the following: "It is important that artists like these are able to exhibit all facets of their work. That is the gallerist's job. There is no single defined direction, and this makes it more difficult for the audience to label them. People must understand that the job of the gallerist is to present works one loves, in a poetic and oneiric dimension. Especially today, as new technologies and elements are emerging. My goal is to present new creations and to blaze a path in the arts of my time. Geometric art corresponds to a desire for systematic investigation, privileging poetry and aesthetics. Victor Vasarely was a master of the form, and he was able to work with the succeeding generation. This is how geometric art brings us to kinetic art, with their shared will to bring art and science together. This experience, as well as my relationship with Miami, drove me, almost two decades later, to open a gallery in this city. I also have the support of my brother. Being able to work alongside him is extraordinary."